Liberty, NY – Legislators and staff of the Sullivan County Adult Care Center gathered under sunny skies today to celebrate the new name, logo and branding of the facility, now known as the Care Center at Sunset Lake (CCASL).
Drawing upon the name of the town road and County-owned lake which sit immediately adjacent, the Care Center at Sunset Lake rebranding is intended to highlight and reinforce the facility’s commitment to quality long- and short-term care, comfortable surroundings and compassionate service.
“We realize that even though this is a nonprofit, publicly-operated facility, we are in a competitive environment with other nursing homes and short-term physical rehabilitation centers in the region,” noted Sullivan County Manager Josh Potosek. “So we are embarking on a campaign to remind people why selecting the Care Center at Sunset Lake is a wise choice where they can be confident they and their loved ones will receive the treatment they deserve.”
“We have spectacular care here,” added Health & Family Services Commissioner Joe Todora, crediting the staff with ensuring such. “The jobs you folks do are wonderful, and our residents are great people. We want to make sure we match that with the way we’re going to look going forward.”
“I know how important it is to make sure we care for our seniors. As a nurse and a daughter of people I took care of, you deserve quality care,” Assemblywoman Aileen Gunther told the crowd gathered in front of the new welcome sign.
“This is an exciting and long-awaited day here in Sullivan County,” remarked District 2 Legislator Nadia Rajsz, chair of the Legislature’s Health & Family Services Committee. “The employees are the heart and soul of this place. They are professional and dedicated. It’s tough, demanding work, but under the team approach of our Administrator Frank Murphy, they raised our federal rating from three stars to five.”
“This is a much-needed, well-run facility that the Town of Liberty is very happy to have within the township and is an asset to the County,” affirmed Liberty Town Councilman Russell Reeves.
“I could not be prouder of this place,” said Frank Burbank, a representative of the independent Family Council (which advocates for residents and the Center) and a former short-term resident of CCASL himself. “People coming here get care from people who care, and that comes from the top down.”
“These are the people who make this place work,” pointed out CCASL Administrator Frank Murphy, gesturing to the assembled staff. “We’re looking forward to another great year!”
The process to find a new name began approximately six months ago, where first staff and then the public were asked for ideas, and over 100 potential names were submitted. A new logo, created by Dorene Warner of Barryville-based W Design, was approved by the Legislature last month.
The Care Center at Sunset Lake remains under County ownership and operation, and more information on its services and staff can be found at http://sullivanny.us/Departments/Adultcarecenter or by calling 845-292-8640.
